In a Changing Market
Don’t be afraid to tell the truth.
- The first step to managing customer expectation is to tell your customers what’s going on in the real estate market in their area.
- This is an important first part of the price reduction process as it helps set realistic expectations from the get go.
Adapt how you speak to how your customers speak.
- How you communicate with your customers throughout their experience with you can make all the difference, especially when things aren’t running smoothly.
- They will be looking for a greater level of guidance and support, so no tough sales talk and embrace a softer, customer-first empathetic but realist approach